Dynamic pricing and revenue management
Teacher
LINNEMER Laurent
Department: Economics
ECTS:
3
Course Hours:
18
Tutorials Hours:
0
Language:
English
Examination Modality:
écrit+CC
Objective
The purpose of this course is to describe and analyze dynamic pricing strategies such as revenue management and algorithmic pricing implemented by certain companies and to assess their effects on all stakeholders (consumers, companies and power public). It discusses conceptual and methodological tools to better understand and master these pricing strategies. The teaching method is based on the three pillars of descriptive, theoretical and empirical approaches.